Conversational Education

Our client’s learning ecosystem provides small business owners a fantastic toolkit of training material. But for certain markets in the world that are mobile first and low-bandwidth, the desktop-first, copy-heavy delivery of this educational material yields accessibility challenges. 

As part of a global pitch, the client tasked agencies to come up with creatives solutions to this, and transform the learning ecosystem into something more lite, accessible, and simple to any user, anywhere. 

BBDO was invited to pitch. We flipped the script on education, envisioning it not as a lecture, but as a conversation via a WhatsApp chatbot. Our solution was the winning solution, and our team is excited to bring this to life.