EgalitARity

In honor of Black History Month, Color of Change + BBDO teamed up to launch a unique AR experience on Instagram that lets users place statues of racial justice leaders atop empty pedestals where confederate monuments once stood. The campaign launched with three racial justice leaders to honor and place on the empty pedestals where the likes of Robert E Lee and Stonewall Jackson once stood:

• John Lewis, civil rights leader and former United States Congressman

• Alicia Garza, co-founder of the Black Lives Matter Movement, author, and principal at Black Futures Lab

• Chelsea Miller, co-founder of Freedom March NYC